Brisa Carolina's profile

Concept Store Pillow Pink

This is my Undergraduate Thesis for my Bachelor's degree in Design. 
A concept store for the brand Pillow Pink using experience design and the layout 
of this work in book format.


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Concept
The experience designed for the brand will be a hybrid of Guide Shop and Atelier Shop.

That is, the store will function as a physical catalogue, with all the products on display to be seen, touched and tested, but when buying, the customer places the order through electronic devices and receives it at home.

At the same time, he will be able to follow the day-to-day of the brand, the creative process behind it, and eventually participate in it, through access to the available materials and possibilities for customizing products. This is due to the creative laboratory, which can also be known as an open office, which is part of the store and the experience as a whole.

Throughout the space, different experiences will be designed that convey the brand's concepts and make its products more interactive, in order to reinforce its connection with the customer.

For this, container structures will be used with a modular layout that allows changes according to the need and demand for growth. It will have a virtine to display products to leaving production materials on display to encourage the creative sense, enabling the customization of products.






Prototyping
This result was achieved by composing two 20-foot containers. Meeting the needs of the project, the space integrates consumption, experience and office environments.

The design was developed in Sketchup and then the images were rendered.





Thank you!
Brisa Carolina

Concept Store Pillow Pink
Published:

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Concept Store Pillow Pink

Published: